Print vs Digital

With the very first method of printing dating back to the 1400s, print has become a key feature of our day-to-day lives, from communication and documentation to advertising and education, to name just a few. Print has historically been used across the globe by an array of people from all walks of life, so why is print still used today? Find out more in Print Vs Digital.

Round 1: Making a long-lasting impression

If you’re thinking that the largely growing use of digital over the last few years is a threat to print – you’re not alone. I mean, why use print when you can access the entire world and beyond on your pocket-sized iPhone? Everything you could possibly need to see or read is just a few seconds away… right? However; studies have shown that due to our overwhelming exposure to digital we are far less likely to withhold information read off a screen in the same way we would from a physical piece of print. So, if you want to make a long-lasting impression, it’s got to be off-screen.

Round 2: Looking after the environment

This is an interesting one and unfortunately one that the digital rumour mill seems to have been working overtime on! There are many misconceptions around the subject of sustainable printing and with so many major brands jumping on the ‘go paperless’ bandwagon it has had a lasting effect on consumer opinions and buying habits. With the printing and paper industry remaining a world-leader in terms of sustainably-managed materials, renewable energy, and recycling; you can rest assured you are doing your bit for the environment when you purchase high-quality printed products. You can read more about the myths and facts of the print and paper industry and even download your own booklet on Two Sides. Case closed.

Round 3: Getting personal

Now it’s time to get personal. When sharing something that is meaningful, exciting, or important to you, the aim is for the person you are sharing it with to feel what you feel. Whether through the words of a novel, images in a brochure, flash sale advertised on a poster, or your very own business card highlighting your unique selling points. Using customised, physical printed materials you can connect with people on a new level – something that digital simply cannot achieve.

Print Vs Digital: Final Score

This doesn’t need to end on a sour note. It’s not all rivalry between print and digital; in fact – when stepping outside the ring and working together, these two are a force to be reckoned with! With the speed and capabilities of digital teaming up with the beauty and emotive triggers of print – there is no stopping this dynamic duo. However, the final score of this match is Print 3: Digital 0. No hard feelings, eh?

Start personalising your very own products today and see how Hatch can revolutionise the power of print for your business.